Music City Mayhem is a 360º Campaign put on annually by Lightning100 Nashville and covers radio, print, and live event promotions focused around an interactive voting campaign where bands battle it out in a March Madness-style competition. We joined the campaign to develop the primary branding for the digital, print, and social efforts as well as create a custom interactive voting app. Voters could experience photo, video, and pictures of each band before casting their entry. The month long campaign sponsored by several local businesses generated thousands of opted-in emails, site views, and social media activity for the radio stations & it’s sponsors and crowned Nashville artist Lulu Mae as victor.
State Your Plate was a month long campaign that called artists around the state to submit designs to be chosen and featured on this speciality license plate for the arts. The best plates were put up against each other in a month long interactive campaign for the public to vote for the best design. The campaign achieved it's goal by getting enough attention and emails (5 times more than TN for the Arts ever had before) to garner over 1,000 pre-orders to successfully put the plates into productions. Pushlive worked with Seigenthaler P.R. here in Nashville and the project won 2 Regional Addy Awards including Best in Show for Digital beating out contenders like Jack Daniels.
Cromwell Radio reached out in need of a digital systems that wasn't a giant corporate made CMS like many radio web services out there. They wanted a custom built way to achieve the content, sponsorship, and community goals they had set.
This month long campaign to determine the greatest Kid Rock song of all time had Bob's fan's going crazy with tens of thousands of votes and emails collected throughout March. "Only God Knows Why" was the undisputed winner.
A Project Manager, Graphic Designer, & Programmer (at least) will work with you from the first phone call to project launch. They can act as support for your team or take on the entire load.
Sort your most loyal and engaged visitor by amount of participation, social shares, or user votes.
Mobile & Tablet-enabled layouts instantly and automatically update when you post. PushPostLive mobile layouts display your content in a way that your viewers on-the-go can effectively view your content and interact.
Visitors can quickly and easily create their own User Profiles on your site allowing them the ability to customize their digital experience across your web and mobile presence.
Set password-restricted access to exclusive content, merchandise, special events, online broadcasts, and more. Assign an action for free access like Share, Post, Enter E-mail, and Vote. Or set a Subscription gate and charge one-time or reoccurring fees for Membership.
See where your traffic is coming from and what is getting views & shares. Measure and react to what content is working in real time.
Tag and organize your Website & Social Media posts to display on Relative Content Pages, Special Promotions Pages, or Sponsor-Driven Content Pages.
Let viewers become the content creators and submit Videos, Pictures, and Text Responses. All submissions can be curated. Tie in a contest and let your viewers vote on their favorite posts.
Generate revenue & partnerships by sponsoring pages of Content & Campaigns. Promote with skins, banners, and mastheads.
Website, Mobile, & Campaign development are all currently handled by our in-house staff or members of our close-knit design and programming community in Nashville.